When people search locally, the first thing they see is the Google map with its Google Business Profile (GBP) listings. Ranking as highly as possible is crucial to ensuring your business is easily discovered, unlocking significant traffic and generating valuable enquiries!
76% of consumers who search for a nearby business on their smartphone visit within a day, and 28% of those searches result in a purchase (Yext). By optimising your GBP for Local SEO, you can increase the likelihood of appearing in those local search results and driving foot traffic to your store.
Having a well-optimised and up-to-date GBP is crucial because it provides users with immediate access to essential information about your business. It serves as a snapshot of your business's online presence, offering potential customers a quick overview of what you offer, where you are located, and how to get in touch.
A strong GBP optimised for Local SEO can greatly impact a business's online visibility, trustworthiness, and credibility. It helps potential customers find your business easily, increases the chances of them visiting or contacting you, and allows you to engage with customers through reviews, questions, and updates.
A regularly optimised GBP will help you get discovered by new customers, outrank your competitors in local search results and ultimately generate more business.
